jpayne@68: s/"\([^"]*\)"/“\1”/g
jpayne@68: s/`\([^`']*\)'/‘\1’/g
jpayne@68: s/ '\([^`']*\)' / ‘\1’ /g
jpayne@68: s/ '\([^`']*\)'$/ ‘\1’/g
jpayne@68: s/^'\([^`']*\)' /‘\1’ /g
jpayne@68: s/“”/""/g